High energy individual with strong technical, digital marketing and design skills. Over 12 years of profession digital experience in retail, fashion and ecommerce environments to back those skills up. Extensive and proven abilities in leadership, team building, Web Design, UI/UX Design, Cross-Channel Marketing, A/B Testing, Web Analytics, CMS, Email Campaigns, SEM, Affiliate and Content Management. If its digital I have done it. Love learning new things, staying on top of my game and meeting any challenge head on.
Strong passion for technology and a thrive to never stop learning. Expert level knowledge in:
Started my journey at maurices as the only web designer with the birth of our ecommerce platform. Have grown within the ecommerce department to my current position as Director of User Experience. During that journey; expanded the web design team from a team of 1 to a team of 4 (even winning our company's award for Team of the Year while managing the team), developed new team for Digital Experience; comprised of Site Merchandise, Front End Dev and UX Design. Played lead roles in launch of our ecommerce platform on GSI, replatform of ecommerce site to an ATG powered site, launch of two mobile platforms, a loyalty app and may other vendor intergrations.
Created own degree with emphasis on digital design and web programming before the courses existed. Pursued art and design with a scientific approach to learning mixed with a creative attitude to programming.